Illinois State Library

Illinois Center for the Book


Individual Author Record

General Information

Name:  Lauren Young  

Pen Name: None

Genre: Non-Fiction

Born: 1983 in Chicago, IL

Sites:


Illinois Connection

I was born and raised in Chicago, IL. I attended college at the University of Missouri-Columbia, and returned to Chicago after college to work at Kraft Foods and eventually start my own marketing firm.

Biographical and Professional Information

Lauren Young is the CEO and Founder of Freshly Baked Communications, LLC (FBC), a brand marketing strategy + creative writing firm with two locations in the Chicagoland area. After interning at the age of 19 at the headquarters of Kraft Foods, Lauren was offered a full-time position in the Consumer Marketing and Insights department. She worked on the brand messaging and marketing strategy for brands such as Oreo, Oscar Mayer, DiGiorno, Kraft Macaroni & Cheese, Post Cereal and LifeSavers. After three promotions in four years, she was torn between the dynamics of the fast-paced corporate world and her passion for writing.Eventually, writing won, and Lauren decided to incorporate her valuable creative and business perspective gained from her professional career at Kraft into her new venture. In 2008, she launched her boutique firm to develop memorable brands for new corporations and rebrand the image of existing businesses looking to reach unique niche markets. Lauren and her staff of eleven content marketers incorporate precise business strategy (with a little personality) to offer a non-traditional approach to traditional marketing methods.Lauren is a recent recipient of the Daily Herald Entrepreneurial Excellence Award for an “Early Stage” business and she placed in the top 3% in the Google Online Marketing Challenge for search engine ad creation. Lauren also devotes her time and expertise to her local community as a mentor and philanthropist. She currently serves on the Community Leadership Board of Big Brothers Big Sisters of McHenry County in Illinois as the Marketing Communications chairperson, the Executive Board of the Lakeside Legacy Foundation to encourage visual and performing arts programs in the northwestern suburbs of Chicago and the Council of 100 for the Girl Scouts of Greater Chicago and Northwest Indiana. The Books - Pour, Stir, Watch and ServeMarketing is one of the most important elements to growing a successful business. However, many entrepreneurs are still in the dark about how to promote their companies effectively…and on a budget. The four-time award-winning Freshly Baked Communications series was written to provide expert information on the appropriate measures to take to attract the right audience, build brand awareness and create loyalty in a dynamic marketplace. The first book, Pour - Marketing Success Starts with the Right Ingredients, was launched in November 2011 and is the first in a series of four original creative works. Pour was honored in 2012 with a Platinum Award from the Association of Marketing and Communication Professionals (AMCP) MarCom Awards as “Best Marketing Book” and the Award of Distinction by the International Academy of the Visual Arts (IAVA) Communicator Awards as “Best Marketing Book”.The second book, Stir - Achieving the Perfect Marketing Mix, was launched in October 2013 and was honored with a Gold Award from the Association of Marketing and Communication Professionals (AMCP) MarCom Awards and the Award of Excellence at the International Academy of the Visual Arts (IAVA) Communicator Award as “Best Marketing Book”.At under 100 pages each, these books are quick to read, easy to incorporate into a business and perfect to share with colleagues and future entrepreneurs.


Published Works Expand for more information


Titles At Your Library

Pour: Marketing Success Starts with the Right Ingredients
ISBN: 1937443027

1421 Press. 2011

Pour - Marketing Success Starts With the Right Ingredients is the first of four books in the Freshly Baked Communications series for marketing excellence. Pour, along with Stir, Watch, and Serve, offers substantial and easy-to-understand advice to consider when promoting a brand to leave a memorable and favorable impression within your industry. Pour will show novice and accomplished entrepreneurs how to: --Gain exposure and credibility with their clients to drive brand engagement and brand loyalty --Understand if you are using the right tactics to market to your target audience --Market to society as a whole (it's really simple!)

Stir - Achieving the Perfect Marketing Mix
ISBN: 0615854575

Hot Cakes Group. 2013

Stir - Achieving the Perfect Marketing Mix is the second of four books in the Freshly Baked Communications series for marketing excellence. Stir, along with Pour, Watch and Serve restructures the way business owners approach marketing their brand to drive business growth sooner than later and emerge as a leader within their respective industries. Stir will show novice and accomplished entrepreneurs how to: 1) make your product or services irreplaceable (a non-negotiable), 2) determine how much of a budget you really need to execute a winning marketing strategy and 3) select one of the Four Indulgent Techniques that Influence Buying. All this in under 100 pages, you will keep this book close by at all times! Tell your friends and colleagues to get their own copy, this book is too valuable to lend out.


Awards

--

2014 International Academy of the Visual Arts (IAVA) Communicator Awards - Award of Excellence, Stir - Achieving the Perfect Marketing Mix

2013 Association of Marketing and Communication Professionals (AMCP) MarCom Awards - Gold Award, Stir - Achieving the Perfect Marketing Mix

2012 Association of Marketing and Communication Professionals (AMCP) MarCom Awards - Platinum Award, Pour - Marketing Success Starts with the Right Ingredients

2012 International Academy of the Visual Arts (IAVA) Communicator Awards - Award of Distinction, Pour - Marketing Success Starts with the Right Ingredients