Illinois State Library

Illinois Center for the Book


Individual Author Record

General Information

Name:  Wayne Lovern  

Pen Name: None

Genre:

Born: 1953 in Chicago, Illinois

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Illinois Connection

Lovern lives in Rochester, Illinois.

Biographical and Professional Information

Lovern is a former instructor at the University of Missouri at Columbia who now splits his time between writing and professional speaking.


Published Works Expand for more information


Titles At Your Library

Navigating the Marketplace: Growth Strategies for Your Business (Psi Successful Business Library)
ISBN: 1555714587

Entrepreneur Pr. 1998

Here's a winning formula for strengthening your current business: identify and improve the few key marketing factors that trigger sales, enhance the critical factors that control your costs, and begin using a technique that will stop competitors from stealing your customers. The result? More sales, lower costs, and fewer competitive problems.

The first half of Navigating the Marketplace: Growth Strategies for Your Business will help you strengthen your small business by using competitive strategies and the power of key success factors. The book explains five unique ways to design a business that will target and satisfy five different types of customers found in the marketplace.

Most owners and managers fail to discover their growth opportunities because they search only from a marketing perspective. The second half of Navigating the Marketplace helps owners and managers find all their opportunities to increase sales and profits. Using a simple system, you'll look at your business from a marketing manager's viewpoint, a management viewpoint, and finally from a chief executive officer's viewpoint - a thorough, efficient, productive approach to growth.

"This is the book we wish someone had given us three or four years after we had begun our small business," say authors Wayne Lovern and Anna Lovern. The book is ideal for owners or managers of established small firms, but it's also a great strategy primer for new marketing managers in larger businesses, entrepreneurs, and students in small business and strategic management courses.


Awards

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